Since COVID-19, the entire face of fleet communications has changed, all but eradicating in-person interactions and accelerating the digital transformation of the commercial trucking industry.
Though some face-to-face contact will remain, companies must find a hybrid solution for communicating with teams internally, as well as remotely, with mobile workforces.
Driving the employee journey
Managing the employee journey has become more important than ever. Since the pandemic, commercial fleets have adopted communication trends that have been used outside the industry for years. From implementing virtual orientation programs for new drivers, to using video conferencing tools for connecting with current employees, the industry has felt pressure to find creative ways to stay synced in a socially distant world.
To this end, there are platforms that serve as remote communications hubs for fleet owners, providing fully online processes for recruiting and onboarding new drivers with virtual training videos and digital hiring packets/paperwork.
Programs like these go one step further to provide current drivers with digital engagement tools like surveys and reward programs, ensuring satisfaction and engagement among the workforce.
In-cab companion applications
Team communication applications are fast becoming “companions” to existing in-cab mobile computing platforms, untethering drivers from trucks. In-app features are more comprehensive than ever with text chats, audio calls, video conferencing, file sharing, discussion threads, forums and more, all combined into one communications hub on a dedicated channel.
