Bridgestone rolls out two new tires, service dispatch option

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At the 2025 Technology & Maintenance Council Annual Meeting & Transportation Technology Exhibition in Nashville this week, Bridgestone unveiled two new tires: the new Bridgestone R273 Ecopia regional tire for the steer position and the Bridgestone Duravis M705 for mixed fleet vehicles in pick up and delivery and last-mile.

Both all-new tires feature the company's next-generation ENLITEN technology.

Bridgestone R273 Ecopia

R273 EcopiaThe new Bridgestone R273 Ecopia is the second regional trucking tire in the company's portfolio to feature the company's ENLITEN technology, a tire development process designed to allow for improvements in tire wear and to support an increased use of renewable and recycled materials.

The R273 Ecopia is engineered with a new tread compound and design to help reduce shoulder wear and improve removal mileage. It features a new casing with low rolling resistance compounds and an improved four-rib pattern for improvements in fuel economy over the previous generation.

The tire will be available for fleets later this year and in six initial sizes: 295/75R22.5, 11R22.5, 11R24.5, 285/75R24.5, 12R22.5 and 295/80R22.5.

Bridgestone Duravis M705 with ENLITEN Technology

Duravis M705The Bridgestone Duravis M705 is designed for mixed fleets that carry a wide tire size arrangement, and is the first to feature ENLITEN technology. The all-position tire boasts performance enhancements with sidewall protectors and an improved casing designed to create extra durability and aid in retreading efficiency while keeping sustainability in mind.

The Duravis M705 is manufactured with a mixed tread design and 3D sipes to help improve wear over the Bridgestone M724. Featuring a Three Peak Mountain Snowflake (3PMSF) designation, the Duravis M705 is designed to provide fleets with strong performance and traction in wintery conditions.

The Bridgestone Duravis M705 will be available in three sizes—215/75R17.5, 225/70R19.5, and 245/70R19.5—in the second half of 2025.  These sizes complement the already robust 16-inch offering for LMD and P&D that Bridgestone introduced with the Duravis M705 last year.  

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Bridgestone Service Dispatch

In addition to the two new tire models, Bridgestone debuted the company's new Service Dispatch Solution, an application for fleets designed to reduce downtime and streamline tire communication and information for service events. The web-based application aims to deliver improved productivity and greater efficiency. Key features include automated deployment of technicians and full-scale tracking of photos, documents and digital event data. The new solution was created with feedback from Bridgestone fleet customers and marks a strategic shift in how the company manages its digital offerings. The Service Dispatch Solution is the latest addition to Bridgestone Fleet Care.

Jason Cannon has written about trucking and transportation for more than a decade and serves as Chief Editor of Commercial Carrier Journal. A Class A CDL holder, Jason is a graduate of the Porsche Sport Driving School, an honorary Duckmaster at The Peabody in Memphis, Tennessee, and a purple belt in Brazilian jiu jitsu. Reach him at [email protected]