Some fleets see a truck and trailer as a 75-feet-long means to an end; moving freight from point A to point B. Others see it as a canvas – an opportunity to promote their company’s brand and elevate awareness of important groups and causes among the driving public. Fleet graphics nominations for this year’s CCJ's Five Flashiest Fleets, sponsored by 3M, included a lot of color, a lot support for causes and awareness campaigns, and some simplified designs that pull an entire package together.
Since 1978, CCJ has been pleased to recognize excellence in fleet graphics design and execution. The judges for this year’s competition included the editorial staff from CCJ and its sister-publications Overdrive and Trucks, Parts, Service, the company's art design department and marketing staff. Each judge ranked their top 10, and scores were averaged to determine a final ranking.
Here are this year’s Five Flashiest Fleets, whose outstanding graphics best represent their products and services and take advantage of the opportunity to tell a story.
"Long Haul takes pride in trying to stick to the roots of professional driving with a modern touch that illustrates a passion for where we come from while taking a proud step forward to elevate the industries image," said LHT Vice President of Sales and Marketing Anthony Book. "Being a professional driver we feel means taking pride in maintaining and operating top shelf equipment, our fleet is built to help deliver that message on every load hauled. Lastly, individuality in equipment is something we hold near and dear. No two drivers are alike; they are all professionals with individual skills that help make them great at what they do. Drivers that operate equipment which help embody their own individualism we believe helps them take greater pride in the rigs they have."
