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Peterbilt GM: Truck market poised for further growth in 2018

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Updated Mar 9, 2020

The Class 8 truck market in the United States and Canada in 2018 is setting up to be one of the strongest sales years on record, said Kyle Quinn, general manager of Peterbilt Motors Company and Paccar senior vice president.

Citing an improving manufacturing sector, increased capital spending, strong motor vehicle sales and low unemployment, Quinn said Class 8 retail sales in 2018 could be the third-strongest on record.

“Freight tonnage is at record levels, driven by many industries as well as e-commerce,” said Quinn during a Peterbilt press conference to launch the company’s new Model 579 UltraLoft spec in Scottsdale, Ariz. “Tax law changes for businesses will create new opportunities for our customers and for us. All in all, we are in a very healthy environment.”

Quinn forecasts total Class 8 U.S. and Canadian retail truck sales to fall between 235,000 and 265,000 units in 2018 but said the driver shortage is a major headwind keeping fleets from rapid expansion. He forecasted the medium-duty market will remain steady with a market of 85,000 units in 2018.

Peterbilt is off to a strong start in 2018 after achieving record market share in 2017 in which the Denton, Texas-based company sold 43,000 trucks to capture 15.3 percent of Class 8 truck sales in the United States and Canada. Quinn said the Model 567 vocational and Model 579 on-highway truck models represented roughly 70 percent of the company’s production last year.

2018 will be the first full year for Peterbilt to offer a proprietary powertrain solution that includes the Paccar MX 13 engine, 12-speed automated transmission and 40k axle. “We saw steady growth in [Paccar powertrain] adoption through 2017 and expect that momentum to continue this year,” said Quinn.

Peterbilt recently completed a $100 million expansion at the Denton plant that included a 100,000 sq. ft. test facility in the vehicle delivery prep area, 17 new dock doors to improve material flow and the addition of an automated storage and retrieval system for painted parts.