Just about anyone who follows the stock market has a favorite company, usually tech-savvy consumer brands like Apple or Tesla because they make cool stuff we can all use.
Mine is Amazon. At about $1,300 (give-or-take) per share, I can afford to own exactly 0.0 shares of the company, but for years I have been amazed by Amazon’s ability to consistently figure out how to make mundane and awful experiences like shopping feel less terrible.
Amazon doesn’t really make anything but they sell everything, and if you hate shopping as much as I do they make it far less painless.
In the last two months, I have purchased sparring gear for my youngest daughter’s taekwondo classes and wood pellets for my barbeque grill from the same place: my couch.
And I’m not alone in loving the simplicity.
Research and advisory firm Forrester forecasts that 17 percent of all U.S. retail sales will be made online by 2022, up about 5 percent from the nearly 13 percent share e-commerce held of retail last year.
With that many transactions daily – some estimates suggest Amazon closes 3 million deals a day – a company that is basically The Mall of America, Walmart and Costco all rolled into one is further entrenching itself in the supply chain.
