“The Horn” was selected from more than 13,000 entries from all 50 states and numerous countries, details a man’s love for trucks from the time he was a boy through his current career as a truck driver. Since its release, the video has racked up nearly 1.5 million views across Mack’s social media channels.
“The Horn,” concepted and directed by Mack, was shot over a period of four days in Iowa and was honored with awards in four categories:
· 2016 Bronze Award: Branded Content & Entertainment – Business-to-Consumer
· 2016 Bronze Award: Branded Content & Entertainment – Promotional Branding
· 2016 Bronze Award: Commercial – Automotive
· 2016 Bronze Award: Commercial – Campaign – Promotional/Branding