More than 70 percent of drivers now use smartphones or tablets, putting them ahead of the national rate of 56 percent. Besides responding to emails, texts, and Facebook notifications during their breaks, many use personal devices to stay engaged with their jobs.
Recognizing the opportunity, fleets are using mobile apps to help drivers earn more money, get paid faster, improve safety and perhaps most importantly, stay on their payroll longer.
“Gamification” is one of the most recent trends in fleet mobility. Many apps incorporate game elements like scorecards and leader boards to foster competition and appeal to the basic emotional need of drivers and all humans — to obtain status and achievement.
When used effectively, gamification and other mobile strategies can help keep drivers engaged, especially the younger generation. Here are five ways to use mobility to gain a retention advantage. Click on one to continue.
Efforts to improve fuel economy have traditionally been met with fierce headwinds. Drivers quickly lose interest if they feel penalized by factors they do not control like load weight, weather and topography. New apps give drivers immediate feedback and score them fairly to increase engagement.
