Goran Nyberg is looking for game changers.
Speaking at the Technology & Maintenance Council (TMC) Fall Meeting Tuesday in Orlando, Volvo’s North American president of sales and marketing says the future of the trucking industry will be defined by technology, particularly “game changing” technology that revolutionizes the functionality and safety of today’s heavy-duty trucks.
He says Volvo has dedicated itself to discovering and implementing this game changing technology.
“We want to be the world leader in sustainable transport solutions,” Nyberg says. “We want to be a part of developing this industry.”
Nyberg says one area where Volvo hopes to unleash game changers is vehicle connectivity, which allows the OEM to improve vehicle performance safety and user experience.
The latter is especially important in today’s driver-starved trucking landscape.
“I would like to see the Volvo truck as the iPhone of the trucking industry,” he says. “Easy to understand and operate, bringing great value to the customer.”
