![photo29](https://img.ccjdigital.com/files/base/randallreilly/all/image/2014/02/ccj.photo29.png?auto=format%2Ccompress&q=70&w=400)
By 1977, trucking was all the rage in the U.S. The free-wheeling highway life was captured in a succession of popular films like “Convoy” and “Smokey and the Bandit.” And the good times were reflected in the high-profile ads seen in issues of CCJ at the time.