Minimizer says increased the company’s presence at Heavy Duty Aftermarket Week ’12 in Las Vegas, Nev., held Jan. 23-26. “This year we increased our display area and proudly sponsored daily events including the Distributor of the Year Awards, the Welcome Reception and the Pinewood Challenge,” says Steve Hansen, national accounts manager for Minimizer.
Hansen says the company’s presence increased dramatically from prior-year shows. “We feel the investment is worth it,” he says. “The strategic conference elements including distributor education, prescheduled supplier/distributor one-on-one meetings, the HDAW product expo and the numerous networking opportunities aligns perfectly with our sales direction. We had a full one-on-one meeting schedule this year. It was invaluable.”
