The American Trucking Associations announced that Great Dane Trailers has rejoined as an allied member. “We’re pleased to start off the New Year and a new era at Great Dane by rejoining the ATA,” says Bill Crown, Great Dane president and chief executive officer. “For nearly a century, our company has been known as a trailer industry leader. That leadership includes not only participating but actively educating others and advocating our business in front of legislators and those outside our industry. In those goals, we are aligned with the ATA.”
The history between Great Dane and the American Trucking Association dates back to the 1930s shortly after ATA incorporated. Great Dane was, at that time, known as The Steel Products Company, spearheading the design and manufacture of truck trailers for over-the-road freight hauling. As a supporter of the transportation industry, it backed ATA with its allied membership. Both organizations grew in strength and evolved over the next 20 years. When the ATA Foundation was established in 1953, The Steel Products Company again stepped up as an active charter member, and just five years later changed its name to Great Dane Trailers Inc.
“2012 promises to be another year full of challenges and opportunities for the trucking industry, as well as the supplier community that supports it,” says Bill Graves, ATA president and CEO. “We are extremely happy to welcome Great Dane back as an ATA allied member to help us face those challenges and take advantage of those opportunities as we work for a more prosperous future for the trucking industry.”
“Just as Great Dane is the benchmark for trailer innovation, we are in constant pursuit of excellence in all our products, sales and service,” Crown says. We also strive to raise industry standards for quality across the board. Great Dane is ready to lead, as always, in this ambition – to work diligently with the ATA and its members for the advancement of the trucking industry, which is such a vital part of our economy.”
