Parades, puppet shows, pep rallies and face painting are just a few of the activities that more than 900 Con-Way Transportation Services employees will be using in a nationwide anti-drug campaign they are taking into schools starting the week of Oct. 17.
This is the 15th consecutive year the company has supported the Red Ribbon Campaign, a national anti-drug initiative that started in memory of slain Drug Enforcement Agent Enrique Camarena. Con-Way, a subsidiary of CNF Inc., will participate with equipment and personnel from its six U.S. operating units who will visit more than 1,100 elementary and high schools and present anti-drug messages.
Con-Way employees will distribute hundreds of thousands of red ribbons embossed with the program’s message: “Reach for the Stars, Be Drug Free!” Campaign materials often are delivered to schools in Con-Way tractors and trailers, which serves as an added attraction for many youngsters.
“Last year Con-Way people reached almost 700,000 young people with Red Ribbon anti-drug messages, and this year we plan on reaching even more,” said David S. McClimon, president of Con-Way. “Our involvement with Red Ribbon is time and resources well spent in the communities where our employees live and work.”
The national Red Ribbon campaign, which is in its 20th year and also supported by the U.S. Department of Defense and the National Family Partnership, begins Oct. 23.
