After a long day on the road, the last thing any driver wants is to be falsely accused of risky driving by a fleet manager who’s leaning on telematics backed by murky artificial intelligence.
Conversely, fleet managers, according to SmartWitness Vice President of Products Michael Bloom, don’t want to be saddled with a touchy telematics system that incorrectly flags their drivers and puts them in a dicey man versus machine moment that could lead to higher turnover.
It’s a problem that Bloom said led SmartWitness to develop a more refined AI system dubbed Artificial Intelligence Driving Events (AIDE) that can more clearly distinguish between a credible driving event that requires intervention and one that doesn’t.
Take, for instance, a cutthroat onramp in a bustling metro. Quick acceleration often needed to merge with traffic can come back to bite the driver.
“In a typical driver behavior scorecard, that's going to count against that driver no matter what, and it's going to create an event,” Bloom explained.
Drivers may also get dinged on harsh braking in heavy traffic where other drivers can get squirrely and suddenly pull in front of their truck during a hasty lane change. Roads through hills and mountains may also require additional braking that can lead to more unwarranted driver alerts and videos for fleet managers to review.