Stay Metrics, which provides driver retention tools for motor carriers, has new research identifying the top 5 reasons why drivers will make referrals within the first 90 days on the job.
“Attracting new drivers is difficult across the trucking industry, making referrals from current drivers more important than ever,” said Allyson Smith, a Stay Metrics data analyst who compiled the list. “The results of our latest research project highlight the aspects of work that most influence a driver’s decision to refer their carrier to another driver.”
To create the report, Stay Metrics analyzed responses from all questions in its Early Experiences Survey, one of several driver lifecycle survey products the company administers for trucking clients through the Stay Ahead platform.
Driver responses to the survey questions were compared to their Net Promoter Score (NPS), a measurement of company loyalty that directly asks how likely they are to recommend their carrier.
The top 5 questions identified as having the most influence on drivers’ willingness to recommend their carrier (or not) came from responses to “How satisfied are you with…”:
1. The compensation you receive from your carrier?
2. Your carrier’s wait time/detention pay?
3. The number of miles you typically drive in a week?
4. Your communication with your carrier?
5. Your level of work-related stress?
