Trucking has become an industry of shortages. In the fleet community, there’s a shortage of drivers, a shortage of truck build slots and a shortage of new freight available.
Shortages haven’t bypassed the parts and service channel. Product and employment shortages are as much a part of the aftermarket as brake shoes and filters.
While production shortages commonly are tied to a strong market stressing a supply chain, the source of trucking’s employment shortages are tied to something much more serious.
Trucking’s recruitment pipeline is broken.
In Part II of our 2019 Special Report on trucking’s technician shortage, CCJ seeks to explain how trucking’s longstanding technician recruitment tactics have crumbled and how individual service providers and the industry at large can cooperate to help re-establish a stable recruitment strategy.
1. Fixing the industry’s message
