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Volvo eyes growth in the U.S., the company’s ‘second home market’

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Updated Sep 13, 2019

Img 0028 2019 09 12 08 48Volvo Trucks is setting its sights on market share growth in the U.S., a market company President Roger Alm calls Volvo’s “second home market.”

Through its 2,100 dealers and service points in more than 130 counties, Volvo Trucks delivered more than 127,000 units last year globally, and has more than 1.2 million trucks on the road sold within the last decade.

“That is driving a good service business for us and our dealers,” Alm says.

Volvo market share climbed 2% in North America from 2017 to 2018. As of July, Volvo had 10% market share in North America and 10.9% in the U.S. through August. The U.S. is Volvo’s largest market with 26,477 trucks delivered last year, more than twice the number delivered in its second largest market – Brazil.

TEC Equipment’s Fontana, Calif., dealership is the largest Volvo dealership in the world and features 98 service bays.

“We are making major investments in serving our customers the best way,” Alm said. “If we are investing, it should have an impact on our customer.”

Since Volvo Introduced its VNR and refreshed VNL in 2017, truck sales have soared industrywide. A forecast of 325,000 trucks are set to be sold this year in North America, up from 311,000 the year before.