KeepTruckin began in 2013 with a free app for drivers to track hours-of-service logs on Android and iPhone devices. The company then developed a compliant electronic logging device (ELD) along with a fleet management and telematics platform.
From the start, the ELD mandate has been a golden market opportunity to get drivers and fleets connected to its cloud-based network.
“If we are successful in bringing a significant number of drivers, vehicles and carriers into our network on back of the ELD mandate, there is so much more we can do for and with them,” says Shoaib Makini, founder and CEO of KeepTruckin.
With the additional funding, KeepTruckin plans to expand its modular platform to pursue new opportunities in freight matching, driver performance, insurance, back-office automation and other areas, he says.
The company will soon announce remote diagnostics and a driver performance monitoring feature. It also plans to add a video event recorder.
“We will do a lot more than electronic logs,” he said. “We will be investing in engineering, next-generation hardware and continuous improvement in software as well as more functionality.”
